Google Ads
For most clients.Search, Performance Max, Shopping, YouTube. Search advertising is the #1 channel for immediate demand.
[ 010 ] TOOLS
Our
working tools.
No marketing titles. This is a real list of platforms we work with every day — from Google Ads through Klaviyo to server-side tracking. And for each one, we explain when and why we use it.
What do we learn from a new client first? What technology they already use. Because good marketing doesn't start with a campaign - it starts with measurement, e-commerce platform and CRM. If it's already set up, we move faster. If not, we implement it ourselves.
These aren't "certifications" or marketing titles. This is an honest list of tools we actually work with every day. Where it makes sense to learn them deeply, where surface knowledge is enough.
[ 01 — ADVERTISING AND CAMPAIGNS ]
Advertising and campaigns
Platforms where we buy advertising space and manage campaigns.
Meta Ads
For B2C, e-shops, services.Facebook + Instagram. Strong for brand building, visual products and impulse purchases.
TikTok Ads
For brands targeting under 35 year olds.Short video campaigns, often lower CPC than Meta. Works for B2B in IT and HR too.
LinkedIn Ads
For B2B with higher client value.More expensive channel, but precise targeting by position, company, size.
Microsoft Ads (Bing)
For B2B and 40+ audiences.Often 30-50% lower CPC than Google. Often underestimated, but worth testing.
[ 02 — MEASUREMENT AND ANALYTICS ]
Measurement and analytics
No measurement means no optimization. This is the critical foundation layer.
Google Analytics 4
Always, mandatory foundation.Tracking visits, conversions, attribution. We configure events including custom events.
Google Tag Manager
With every new client.Central management of all tracking codes. No manual website editing.
Server-side tracking
With larger budgets (€2k+/month).Bypass iOS 14.5+ and ad-blockers. Data goes through our server directly to platforms.
Meta CAPI
Always, when we use Meta Ads.Conversion API complements the pixel. Without it, you lose ~30% of conversions in attribution.
Looker Studio
For Pro+ clients.Visual dashboards with data from all sources (Ads, GA4, Shopify, CRM).
Hotjar / Microsoft Clarity
For websites with low conversion.Heatmaps and session recordings - we see what visitors do and where they "drop off".
[ 03 — EMAIL AND AUTOMATIONS ]
Email and automations
An existing customer is 5× cheaper than a new one. Email leverages this.
Mailchimp
For smaller clients and beginners.Simple newsletter + basic automations. Cheap and quick deployment.
Klaviyo
For growing e-shops.Best integration with Shopify/WooCommerce. Welcome flow, abandoned cart, post-purchase.
Brevo (Sendinblue)
For B2B and transactional emails.Cheap transactional email + WhatsApp + SMS in one. Good deliverability in EU.
Make.com
When you need to connect 3+ tools.Visual automation builder. E.g.: new lead → CRM → Slack notification → email.
[ 04 — E-COMMERCE PLATFORMS ]
E-commerce platforms
We can deploy advertising and measurement on all common e-shop platforms.
Shopify
We recommend for new e-shops.The simplest integration with Meta CAPI, Klaviyo, GA4. Fewest technical issues.
WooCommerce
If the client already has WordPress.Flexible, but requires more maintenance. We can deploy tracking through GTM as well.
Upgates
SK/CZ market, local clients.Slovak platform with good support. We can deploy GA4, Meta pixel, Google Merchant.
Shoptet
CZ/SK e-shops.Very popular in Czech Republic. We have verified procedures for conversion setup and feed for Google Shopping.
[ 05 — AI AND CREATIVE ]
AI and creative
We save time when creating visuals, copy and brainstorming — but we always control the final quality ourselves.
ChatGPT / Claude
During copy and strategy brainstorming.We use it for quick ideas. We always edit final ad copy manually.
Midjourney / Ideogram
When creating ad creatives and moodboards.We generate multiple variations quickly. We evaluate what works through A/B tests.
Canva
For quick edits and templates.Banner graphics, social media posts, simple videos. We collaborate with the client.
Figma
When creating landing pages and UI mockups.Page design before implementation. Client sees the final result before coding.
[ 06 — WEB AND HOSTING ]
Web and hosting
Technology doesn't matter — we can deploy advertising anywhere.
WordPress
Most common case with SK/CZ clients.We install GTM, GA4, schema markup. We can also do quick landing pages through Elementor.
Webflow
For custom presentation websites.No code, but professional results. Good CMS for small teams.
Astro
When critical website speed is needed.Static generator — fastest websites on the market. (By the way, this website runs on it too.)
Netlify / Vercel
Hosting for modern websites.CDN, automatic deploy from GitHub, free SSL. No headache.
[ 07 - CONTACT ] Average response · 4 hours
Let's arrange a audit.
30 minutes, no obligation. We'll review your accounts, measurement and show where money is being wasted.
[ Let's start simply ]
Open form and message us in 60 seconds
Free audit · no obligation
Email
info@adlify.eu
Phone
+421944184045
WhatsApp
+421944184045
Office
Podzámska 4/A, 940 01 Nové Zámky