04/05/2026 · 10 min
How to set up tracking so you finally see real revenue
Standard Google Analytics shows you approximately 70% of real transactions. Advanced tracking includes offline sales as well.
03/28/2026 · 8 min
How we doubled the advertising returns for a jewellery e-shop
6 months, €84k budget, revenue from €180k to €520k. What worked and what didn't.
03/20/2026 · 9 min
iOS 17 and Meta Ads: what it means for your pixel
Attribution is becoming increasingly fragile. CAPI, Advanced Matching and modelling as data rescue.
03/15/2026 · 7 min
7 email marketing mistakes made by 90% of e-shops
Non-existent welcome flow, mixed segmentation, no A/B testing. By eliminating mistakes, email becomes the most profitable channel.
03/08/2026 · 11 min
AI-generated content and Google: what actually works in 2026
AI content isn't automatically penalised — but AI slop is. Editorial process we use for clients.
03/01/2026 · 6 min
Heatmaps lie. What to track instead.
Scroll depth and click maps are pretty but misleading. How to read real user behaviour.
02/22/2026 · 8 min
Broad match in 2026: yes or no?
With quality conversion signals, broad match is starting to make sense. When to take the risk.
02/15/2026 · 9 min
When to stop pouring money into advertising and invest in SEO
Paid has a ceiling. The moment when you need to focus on long-term assets.
12/12/2025 · 8 min
Google Ads in the context of funnel strategy: how to set up high-performing PPC campaigns that convert
Google Ads is amongst the most widely used marketing tools in the world, yet it often happens that companies launch campaigns without clear planning and strategy. The result is that whilst the advertising runs, it doesn't deliver the expected results. One of the reasons is that Google Ads isn't positioned within the context of a broader marketing strategy — specifically the marketing funnel, which helps guide the customer from first contact through to actual conversion.
