Meta Ads
Facebook and Instagram ads focused on creatives and A/B testing.
Meta Ads (Facebook + Instagram) are about creatives. The algorithm finds the audience itself — your job is to give it material that works. We do this for you: creatives, audience targeting, retargeting, server-side tracking via Conversion API.
How we work.
Transparently, step by step. No secret processes.
Audit & briefing
We analyze your Meta Business account, existing creatives, audiences and tracking. We set KPIs.
Creatives & tracking
We prepare 3-5 creative variants (video + static) for A/B testing. We set up Pixel + CAPI server-side.
Campaign launch
Cold acquisition + retargeting + Lookalike audiences. Budget split according to funnel phase.
Iteration
Weekly scaling of creatives that work, turning off those that don't. Monthly new creative batch.
Concrete deliverables.
No strategic consultations by the hour. Every month you receive specific delivered work, data, reports.
- Facebook + Instagram + Reels campaigns
- Custom + Lookalike audiences from your customers
- Website visitor retargeting (up to 180 days)
- Conversion API (CAPI) server-side tracking — bypasses iOS 17 ATT
- Advanced Matching (hashed email/phone)
- A/B testing of creatives (3-5 variants / month)
Who will benefit.
- E-shops with visual products (fashion, cosmetics, household, hobby)
- DTC brands with a story (organic / hand-made / lifestyle)
- Services with before/after effect (renovations, fitness, cosmetics)
Questions about Meta Ads.
Do you create creatives or just manage campaigns?
How do you handle iOS 17 and attribution issues?
How quickly can we see results?
What minimum budgets do you recommend?
Let's arrange a audit.
30 minutes, no obligation. We'll review your accounts, measurement and show where money is being wasted.