Measurement and analytics
GA4, Tag Manager, server-side tracking. Without numbers you can't optimize.
Traditional browser measurement captures only 65-75% of real conversions. iOS 17, ad blockers, cookie consent — everything breaks your data. We'll build server-side tracking that sees everything and move marketing decisions from 'intuition'
How we work.
Transparently, step by step. No secret processes.
Audit of existing setup
We'll review what you have (GA4, GTM, Pixel, Tracking) and compare with actual sales. We identify data gaps.
GA4 + GTM setup
We'll build proper events (purchase, lead, contact), Enhanced Conversions, custom dimensions. Testing via GTM Preview Mode.
Server-side tracking
GTM Server Container (Stape.io or Google Cloud Run). Meta CAPI, Google Enhanced Conversions, server-side tracking to bypass iOS/AdBlock.
Dashboard & reporting
Looker Studio dashboard with conversions, channels, ROAS, CPA. Weekly updates.
Concrete deliverables.
No strategic consultations by the hour. Every month you receive specific delivered work, data, reports.
- GA4 setup (events, conversions, audiences, custom dimensions)
- Google Tag Manager Web + Server container
- Meta Pixel + Conversion API (CAPI)
- Google Enhanced Conversions for Web + Offline Conversion Import
- Consent Mode v2 (GDPR + cookie banner integration)
- Looker Studio dashboard (channels, conversions, ROAS, CPA)
- Heatmaps + session recordings (Hotjar / Microsoft Clarity)
Who will benefit.
- Anyone spending 300+ €/month on ads and wants to know what's working
- E-shops wanting offline conversion import back to Google Ads
- Companies with leads via forms / phone (offline conversion tracking)
Questions about Measurement and analytics.
Why do I need server-side tracking?
How much does server-side operation cost?
Do you create Looker Studio dashboards too?
Do you handle offline conversion tracking?
Let's arrange a audit.
30 minutes, no obligation. We'll review your accounts, measurement and show where money is being wasted.